Xtend Healthcare

Two partners had built a thriving, well-respected company, then sold it to Ross Perot a few years back. After enjoying some relaxation time, they decided to wade back into business with a new venture—buying an existing company themselves.

To signal that the company was under new ownership, a new name and identity was needed. After several options were considered, the name “Xtend Healthcare” was chosen, and thus began the rebranding of the company.


Design & Production


Within a year of the rebranding, invoicing jumped more than 900%, making Xtend the fastest-growing revenue cycle company in the US.

Folder and materials
Ads in various formats

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