We were contacted by a digital agency to help a client—Integrated Healing Technologies—with their identity and branding. The immediate needs were a trade show booth and sales materials for a large conference coming up in two months.
IHT knew the upcoming conference was the right time to improve their image. They suggested a bright yellow and black color scheme to better differentiate themselves from their competitors, who tend to all use blues and greens; as we progressed we were able to convince them to soften the black to a gray and to deepen the yellow to a golden shade.
Our responsiveness to IHT’s needs, along with the success of the initial phase of the identity and rebranding program, led to an ongoing engagement—encompassing everything from package design to investor communications.